Great digital learning is the perfect blend of instructional, interaction, visual, and motion design. Strong instructional design is at the core – clear outcomes, logical sequencing, purposeful practice, and timely feedback.
Watch the pieces fall into place as learners move from “wait, what?” to “oh, I’ve got this.”
Our services
Evidence-based learning design
Learning shouldn't make you want to take a nap. By identifying your objectives and understanding your learners, we develop a tailored approach that makes 'getting it' really simple. We use our knowledge of how humans learn, combined with modern instructional design principles, to develop thoughtful experiences that don't just teach, they stick. We reduce cognitive load and support retention through opportunities to apply knowledge as you learn. Real-world scenarios, case studies, and meaningful activities make learning relevant, relatable, and interesting. 'Got it' moments are the whole point.
Visual and motion design
It’s no secret that our brains process visual information more easily than plain text. We use visual design to transform a basic learning experience into something memorable, where visuals aren't just decorative but key to storytelling and comprehension. From infographics that simplify concepts to animations that bring ideas to life, each element enhances knowledge transfer and reduces cognitive load. True impact happens when design and content work in harmony, letting learners experience learning, not just absorb it. Every element, from colours to fonts to buttons, matters. When used well, they guide your learner rather than distract, confuse, or overwhelm them.
Responsive and accessible development
If your audience is learning on the go, it's critical to ensure your digital learning is equally beautiful on desktops, tablets, and smartphones. Our responsive SCORM and xAPI solutions work across different devices, safeguarding your investment into the future. We develop using industry-leading authoring tools, including Lectora, Articulate Rise, Articulate Storyline, and Evolve Authoring. Before selecting a tool, we assess your organisation's needs to ensure we find the best fit. We consider your internal capability, the features you require, and the devices your learners use. We embed web accessibility standards (WCAG 2.2) into our development process from the start to ensure our solutions are accessible to all learners. Accessibility isn't a tick-box exercise at the end—it's baked in from day one.
Video
Today's modern learners expect engaging content that will capture and keep their attention. That's where video comes in. It's perfect for breaking down complex content into easy, bite-sized pieces that are easy to understand. Video tells a story, whether it's real-life scenarios or showcasing a process. It brings content to life in short, memorable bursts. Cinch's video content is accompanied by professional voiceover and closed captions to improve accessibility.
Learning resource development
Designing and developing resources for instructor-led training (ILT) involves creating structured materials that guide both the instructor and learners through the learning process. This can include session plans, presentations, slide decks and handouts, all aimed at supporting engagement and improving comprehension.
Learning strategy
Regardless of the size of your organisation, developing an effective learning strategy is at the core of impactful learning design. Cinch will work with your team to identify your organisation's objectives, understand your learner's needs, and design pathways to build capability. We will identify core competencies and skills gaps to ensure training initiatives support both current and future needs and select an appropriate mix of modalities to achieve your organisation's goals.
